A blog is an article on a website which provides information about a particular product or service.
The more relevant and up-to-date content a website has, the more chance there is that a potential customer will find your website and get in touch with you.
Whilst informative product pages on your website are essential, writing weekly or monthly blogs gives you a chance to include relevant keywords to ensure that your website ranks well on google. Updating your blog section frequently by writing new posts about a certain product or service is ideal, so that google will see you as an expert in that industry. The more blogs on your website, the greater chance you have of answering any questions web visitors might have. This in turn will generate more enquiries.
If your company installs Aluminium Sliding Doors or Bifold Doors for example, a blog topic could be ‘What is the difference between a Sliding Door and a Bifold Door?’ By answering this question within the blog, you will be helping someone who is interested in having new doors in their home and at the same time, you will attract visitors to your website.
As a business owner yourself, writing blogs can be time consuming, which is where Blossom Marketing can help you. We specialise in writing blogs for companies who manufacture or install Doors and Windows. We spend time getting to know you and your company, your target audience and the products you would like to promote. We then carry out research on the keywords to use and build an SEO strategy before starting to write blogs for you.
Search engines such as Google, like websites which are updated with new content on a regular basis. So whilst your product pages themselves can remain unchanged, regular blogging gives you a chance to write frequent new content which will be good for SEO and will keep your web visitors up-to-date with your latest products and services.
If you would like to discuss how we can help with your website, get in touch with us at firstname.lastname@example.org or call 07989 470044.
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